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JEWELRY BY
LEONARD

Jewelry by Leonard was looking to modernize their logo while keeping with a classic look - just like a great piece of jewelry! I went with a traditional serif font with unique curves for added drama and used their initial to create imagery reminiscent of a ring prong carefully holding a precious diamond.

Their business cards carried the angled lines of the diamond graphic and also incorporated the marbled pattern of a painting featured prominently in the store.

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