Menominee was another native owned business looking to bring their heritage into a modern design. Being a forest products brand, it was important to them to incorporate elements of nature into their logo. I chose the dark forest and sky blue color pallet and iconography of the pines and bear to call to this. The font was chosen to pay homage to native design with angular lines and the initial in their logotype, was designed to mimic the double M's of their name while also replicating the idea of a mountain.